America Online :: essays research papers

Mission Statement "To become the world’s most respected and valued company by connecting, informing and entertaining people everywhere in innovative ways that will enrich their lives." Introduction America On-line (AOL), the largest commercial on-line service provider in the US, has been presented with a daunting task. Remaining a viable competitor in an increasingly crowded, fast- changing and competitive market. . Consumer services are entering a highly contested market that is expected to be even more competitive with the arrival of telephone and cable television giants in the months to come. For example, AT&T dealt a devastating blow for AOL as well as hundreds of other Internet providers by offering five hours per month free Internet usage to its approximately 90 million customers, 20 million of whom already have personal computers. AOL, the largest commercial on-line service, offers their customers more than access to the Internet. AOL features include chat rooms, electronic magazines, software and entertainment services. Analysts believe that such content makes these services less vulnerable in the short run to AT&T's offerings. A value-added feature of AOL is its proprietary system that it provides users access to proprietary content. For AOL, that which makes them unique (proprietary system), also makes them most vulnerable. AOL has aggressively marketed to the mass media of on-line users. Marketing efforts have focused on selling the idea of AOL as an easy-to-use, fun, interactive, "community" with a lot of content exclusively provided to its members. AOL distributes their software via direct mailings, inserts of diskettes as well as request forms for disks/CDs in magazines, downloadable web sites, OEM bundling agreements, media partnerships and retail sales. In 1995 AOL increased their level of direct marketing. As previously stated, AOL hopes to capture up to 97 million users, as well as expanding internationally. America On-Line: Customer Value & Satisfaction America On-Line it has delivered customer value and satisfaction by its narrow focus on average consumers, and its determination to make using its services simple and clear. AOL is known for providing the most convenient and easiest-to-use interactive service available. The company pioneered technologies such as keywords for simple navigation and the buddy-list feature to enable instant messaging by displaying member’s contacts who are online As the internet becomes more central to consumers daily lives, people are increasingly demanding ways, in addition to the PC, to access- anytime, any place- features and content they rely on.

A Little Wiggle Room

Today we will be looking at two articles written by University of California Psychology Director Craig Haney.   He specializes in the assessment of institutional environments especially the psychological effects of incarceration.He has written several scholarly articles and is involved in many research projects mostly specializing in the effect of incarceration and overcrowding, making headway into the understanding of the effect an overtaxed system has on an individual.He looks at issues such as recidivism, prison violence, mental and emotional disorders and the long term effect of solitary or supermax facilities when inflicted on lower security inmates due to overpopulation.In these two articles entitled â€Å"The Wages of Prison Overcrowding† and â€Å"Prison Overcrowding: Harmful Consequences and Dysfunctional Reactions† I believe Haney tries to not only explain the great toll that overcrowding has on an individual as well as the taxpayer, but offers solutions to ease out of the current trend spending more tax dollars converting facilities into sleeping quarters.â€Å"There is a clear association between the restriction of living space and the occurrence of disciplinary violations.† (Haney 2)   Haney goes on to point out the fact that when a prison is filled beyond its capacity, there is less of everything to go around, causing hoarding, violence and tension between prisoners.Prisoners are forced to do without basic necessities such as showers and toilets being forced to wait for availability increasing tension inside the facility.Guards are left unable to control the already agitated population caused when people who may already be lacking social skills necessary to function in everyday life are forced to live in close quarters with others.   The current solution most prisons call for is more staff, better armaments for the staff, and better punitive measures with which to control the inmates, making the prison more painful and h armful to the inmates.Areas normally reserved for recreational facilities make way for bed space with basic security contributing to inmate idleness and inactivity further worsening the problem.The prisoners are left with less to do and less outlets for releasing tension, the rates of prisoner animosity towards each other rises, as well as towards the guard’s.Facilities generally used to rehabilitate prisoners, such as education and prison work facilities are transformed into bed space, leaving prisoners with unfilled needs, adding to the problem of recidivism.He has shown that a majority of prisoners read at or below a third grade level calling them â€Å"marginally literate† (Haney 5) and points out they leave prison in very much the same condition.Unprepared and therefore unable to function as normal productive citizens with a lack of education and basic job skills, they return to their old ways and end up back inside the system in much the same condition they left prison in.  In his articles Haney attempts to inform not just his fellow scholars, but also the individual states and penal systems on the effects they are having on the people theYincarcerate.How being pushed through a system too overworked to notice a prisoner with special needs such as mental of emotional disabilities can have a serious effect on the people they are forced to live in close quarters with.   This eventually leads to a breakdown of the prisoner moral, leading to dissention, and prison violence.These articles are a great starting point for any discussion into prison life, recidivism, prison overcrowding or assessments on how tax dollars should be spent.   I share the author’s belief that if nothing is done and eventual breakdown of the prison system is inevitable.He points out that the current solution, bringing in more weapons and more brutal tactics by guards can have an even worse effect on the individual prisoner, causing low risk inmates into recidi vism.   Tactics that enforce order and control over inmates rather than improving living conditions often worsen violence inside prison walls.Rather than deal with the issues that caused the potential violence in the first place they fight fire with fire.  Ã‚   While (overcrowding) â€Å"is not the only cause of the sometimes dangerous conditions and potential for abuse that exists in many of our nation’s prisons, it is a central and critical issue that must be effectively addressed if these other problems are to be solved.† (Haney 12)SourcesHaney, Craig. â€Å"Prison Overcrowding: Harmful Consequences and Dysfunctional  Ã‚  Ã‚  Ã‚   Reactions.† prisoncommission.org. 2 Nov 2008. Commission of Safety and Abuse inAmericas Prisons. 3 Feb. 2009 Haney, Craig. â€Å"The Wages of Prison Overcrowding: Harmful Psychological  Ã‚  Ã‚  Ã‚   Consequences and Dysfunctional Correctional Reactions.† http://law.wustl.edu/. 5  Ã‚  Ã‚  Ã‚   Dec. 2008. Washington U niversity Law School. 3 Feb. 2009.  Ã‚  Ã‚  Ã‚  

Toltec Empire - Semi-Mythical Legend of the Aztecs

The Toltecs and the Toltec Empire is a semi-mythical legend reported by the Aztecs that appears to have had some reality in prehispanic Mesoamerica. But the evidence for its existence as a cultural entity is conflicting and contradictory. The empire, if thats what it was (and it probably was not), has been at the heart of a long-standing debate in archaeology: where is the ancient city of Tollan, a city described by the Aztecs in oral and pictorial histories as the center of all art and wisdom? And who were the Toltecs, the legendary rulers of this glorious city? Fast Facts: Toltec Empire The Toltec Empire was a semi-mythical origin story told by the Aztecs.  Aztec oral histories described the Toltec capital Tollan as having buildings made of jade and gold.  The Toltecs were said to have invented all the arts and sciences of the Aztecs, and their leaders were the noblest and wisest of people.  Archaeologists associated Tula with Tollan, but the Aztecs were ambivalent about where the capital was.   The Aztec Myth of the Toltecs Aztec oral histories and their surviving codexes describe the Toltecs as wise, civilized, wealthy urban people  who lived in Tollan, a city filled with buildings made of jade and gold. The Toltecs, said the historians, invented all the arts and sciences of Mesoamerica, including the Mesoamerican calendar; they were led by their wise king Quetzalcoatl. For the Aztecs, the Toltec leader was the ideal ruler, a noble warrior who was learned in the history and priestly duties of Tollan and had the qualities of military and commercial leadership. The Toltec rulers led a warrior society that included a storm god (Aztec  Tlaloc or Maya  Chaac), with Quetzalcoatl at the heart of the origin myth. The Aztec leaders claimed they were descendants of the Toltec leaders, establishing a semi-divine right to rule. The Myth of Quetzalcoatl The Aztec accounts of the Toltec myth say that Ce Acatl Topiltzin Quetzalcoatl was a wise, old humble king who taught his people to write and measure time, to work gold, jade, and feathers, to grow cotton, dye it and weave it into fabulous mantles, and to raise maize and cacao. In the 15th century, the Aztecs said he was born in the year 1 Reed (equivalent to the year 843 CE) and died 52 years later in the year 1 Reed (895 CE). He built four houses for fasting and prayer and a temple with beautiful columns carved with serpent reliefs. But his piety excited anger among the sorcerers of Tollan, who were intent on destroying his people. The sorcerers tricked Quetzalcoatl into drunken behavior that shamed him so he fled east, reaching the edge of the sea. There, dressed in divine feathers and a turquoise mask, he burned himself up and rose into the sky, becoming the morning star. Quetzalcoatl, the Toltec and Aztec god; the plumed serpent, god of the wind, learning and the priesthood, master of life, creator and civiliser, patron of every art and inventor of metallurgy (manuscript). Bridgeman Art Library / Getty Images Aztec accounts dont all agree: at least one says that Quetzalcoatl destroyed Tollan as he left, burying all the marvelous things and burning everything else. He changed the cacao trees to mesquite and sent the birds to Anahuac, another legendary land at the edge of the water. The story as recounted by Bernardino Sahagà ºn (1499–1590)—who certainly had his own agenda—says that Quetzalcoatl fashioned a raft of serpents and sailed across the sea. Sahagà ºn was a Spanish Franciscan friar, and he and other chroniclers are today believed to have created the myth associating Quetzalcoatl with the conquistador  Cortes-—but thats another story. Toltecs and Desirà ©e Charnay The site of Tula in Hidalgo state was first equated with Tollan in the archaeological sense in the late 19th century—the Aztecs were ambivalent about which set of ruins was Tollan, although Tula was certainly known to them. French expeditionary photographer Desirà ©e Charnay (1828–1915) raised money to follow the legendary journey of Quetzalcoatl from Tula eastward to the Yucatan peninsula. When he arrived at the Maya capital of Chichà ©n Itzà ¡, he noticed serpent columns and a ball court ring that reminded him of those he had seen at Tula, 800 miles (1,300 kilometers) northwest of Chichen. The ruins of the Toltec site Tula were one of the ancient archaeological sites in the Basin of Mexico that awed the arriving Mexica and inspired their growth into the Aztec Empire. Travel Ink / Getty Images Charnay had read the 16th century Aztec accounts and noted that the Toltec were thought by the Aztecs to have created civilization, and he interpreted the architectural and stylistic similarities to mean that the capital city of the Toltecs  was Tula, with Chichen Itza its remote and conquered colony; and by the 1940s, a majority of archaeologists did too. But since that time, archaeological and historical evidence has shown that to be problematic. Problems, and a Trait List There are lots of problems trying to associate Tula or any other specific set of ruins as Tollan. Tula was fairly large but it didnt have much control over its close neighbors, let alone long distances. Teotihuacan, which definitely was large enough to be reckoned an empire, was long gone by the 9th century. There are lots of places throughout Mesoamerica with linguistic references to Tula or Tollan or Tullin or Tulan: Tollan Chollolan is the full name for Cholula, for example, which has some Toltec aspects. The word seems to mean something like place of reeds. And even though the traits identified as Toltec appear at many sites along the Gulf Coast and elsewhere, there isnt much evidence for military conquest; the adoption of Toltec traits appears to have been selective, rather than imposed. Traits identified as Toltec include temples with colonnaded galleries; tablud-tablero architecture; chacmools and ball courts; relief sculptures with various versions of the mythical Quetzalcoatl jaguar-serpent-bird icon; and relief images of predatory animals and raptorial birds holding human hearts. There are also Atlantean pillars with images of men in the Toltec military outfit (also seen in chacmools): wearing pillbox helmets and butterfly-shaped pectorals and carrying atlatls. There is also a form of government that is part of the Toltec package, a council-based government rather than a centralized kingship, but where that arose is anybodys guess. Some of the Toltec traits can be traced to the Early Classic period, of 4th century AD or even earlier. Atlantean warriors, Temple of Tlahuizcalpantecuhtli, archaeological site of Tula, Mexico. Toltec Civilisation. De Agostini / C. Novara / Getty Images Current Thinking It seems clear that although there is no real consensus among the archaeological community about the existence of a single Tollan or a specific Toltec Empire that can be identified, there was some sort of inter-regional flow of ideas throughout Mesoamerica that archaeologists have named Toltec. Its possible, perhaps likely, that much of that flow of ideas came about as a byproduct of the establishment of inter-regional trade networks, trade networks including such materials as obsidian and salt which were established by the 4th century CE (and probably much earlier) but really kicked into gear after the fall of Teotihuacan in 750 CE. So, the word Toltec should be removed from the word empire, certainly: and perhaps the best way to look at the concept is as a Toltec ideal, an art style, philosophy and form of government that acted as the exemplary center of all that was perfect and longed for by the Aztecs, an ideal echoed at other sites and cultures throughout Mesoamerica. Selected Sources Berdan, Frances F. Aztec Archaeology and Ethnohistory. New York: Cambridge University Press, 2014.  Iverson, Shannon Dugan. The Enduring Toltecs: History and Truth During the Aztec-to-Colonial Transition at Tula, Hidalgo. Journal of Archaeological Method and Theory 24.1 (2017): 90–116. Print.Kowalski, Jeff Karl, and Cynthia Kristan-Graham, eds. Twin Tollans: Chichà ©n Itzà ¡, Tula and the Epiclassic to Early Postclassic Mesoamerican World. Washington DC: Dumbarton Oaks, 2011.  Ringle, William M., Tomas Gallareta Negron, and George J. Bey. The Return of Quetzalcoatl: Evidence for the Spread of a World Religion During the Epiclassic Period. Ancient Mesoamerica 9 (1998): 183-–232.  Smith, Michael E. The Aztecs. 3rd ed. Oxford: Wiley-Blackwell, 2013.  ---. Toltec Empire. The Encyclopedia of Empire. Ed. MacKenzie, John M. London: John Wiley Sons, Ltd., 2016.